The progression of technology can lead to countless benefits but every once in a while, we’re all introduced to very absurd creations and the wine bottle from start-up company Kuvée, may be one of them.

The bottle resembles and functions like any other wine bottle barring the touchscreen display and Wi-Fi capabilities. It’s filled up using Kuvée’s proprietary wine cartridges and the touchscreen acts as digital label for the type of wine inserted, displaying alcohol content, composition, age and some background information.

There’s an added indicator on the touchscreen which displays estimated amount remaining and you’re able to browse options online for other wines directly from your bottle. With the touchscreen requiring constant recharging from the included pad, I wouldn’t call this as much of a convenience. So is this just a very sophisticated wine bottle that does nothing extra?

Not quite. Kuvée claims that the nature of the bottle allows your liquor to stay fresh for 30 days. In fact, it isn’t even the bottle that keeps the wine fresh as the cartridges do the majority of work. The metal encasement surrounding the bag of wine within the cartridge means that little to no oxygen comes in contact with the wine, allowing it to stay as good as new. They say a lot of research has gone into ensuring their promise of freshness but we can only find out if we got to try the thing.

As far as pricing goes, the “smart” bottle will set you back $179 but the inclusion of four wines under that price tag makes it seem a bit less steep. As for the brands, Kuvée offers 48 wines from 12 different wineries priced between $15 and $50, but they do plan to add more options in the future.

If you’re interested, you can pre-order one of these bottles here. Do you think this invention is revolutionary enough for wine enthusiasts out there or is it just a gimmick that will die down as soon as it hits the market? Let us know in the comments below!

Kevin Nether