Google will be starting their own internal hardware division soon. This division of Google will be handled by an old executive, Rick Osterloh, and they will be responsible for, Nexus, Pixel, and other product lines from Google.

Nest is left out of this, which brings up some questions since Nest is a smart thermostat company owned by Google. Glass though, which was under Nest chief Tony Fadwell, will be included in this new division.

Nexus and Chromebook Pixel aren’t the only things that this unnamed hardware division will be responsible for, this hardware branch within Google will also oversee Chromecast, Pixel C (and any new consumer hardware devices), OnHub, and ATAP, Google’s experimental hardware lab. There will also be some products called ‘Living Room’ which implies more smart home tech to be developed in this division.

This is a big move for Google and in my opinion Google is heading in the right direction on creating their own products and not partnering with other manufacturers to make things like the Nexus smartphones. If they were to internalize Nexus hardware and develop it in-house, then this would definitely help and be a smart move. Handling a supply chain should also be a bit easier with a single division leading the charge.

In my opinion, I feel this is a great step Google is taking to get into developing their own products. To think that they started as a search engine is mind blowing to see they have come this far. I also believe this will benefit them financially and lower costs to make products as they will be done in house which is a benefit. They will be able to also get the design just the way they want it done by themselves which is also pretty cool. I can’t wait to see how well Google will do with this hardware division in place! I can’t wait to see the first Nexus made specifically by Google, that will be exciting!

This is another big thing at Google and I am pretty excited to hear more about Google making their own products and not have other companies make them. What do you think?

Source :

The Next Web

Kevin Nether